Custom Shopify Theme Development.

If the store is already on another official theme, that can be the base instead. The official theme keeps cart, variants, checkout hooks, Theme Editor, and analytics. The custom work lives in its own files: product cards, cart drawer, header, product page, collection banners, membership.

Dawn files stay thin. They pick the custom entrypoint, or add a class. When Shopify ships a Dawn update, I re-apply a short wire-up list.

This becomes a unique theme for your store.

What that looks like on the store

Product cards, cart, collection, and product page share type, color, and motion. Content conventions do the rest: a title like Quietly Relentless Oversized Tee - White / Black becomes name plus colorway; description headings become accordions; collection metafields drive drop banners and performance specs. You edit products in Admin. The theme reads that structure.

Shopify’s Theme Editor still works. Sections, blocks, and settings stay yours.

What I do not do

• Rewrite the whole product page unless I have to
• Hide custom logic inside Dawn with if brand branches
• Rename the IDs and custom elements Shopify’s JavaScript already depends on. Those contracts are why the cart drawer, line items, and checkout keep working after a Dawn upgrade

What you get

Landing, drops, product, cart, and membership follow the brand. You can still update the official theme underneath.

How it works

1. I look at the current store, or at the designs if you have them.
2. We agree on what the theme must do, and what can wait.
3. I build, and you review on a preview theme before it goes live.

I need collaborator access to the store, any design files you already have, and a list of apps that must keep working. If you are not sure whether you need an overlay or a smaller fix, say that. Sometimes the answer is a smaller fix.